Luna imports all Google UAC conversion actions data to Luna.
In order to provide a consolidated experience when working with multiple channels, specific conversion actions are mapped to Channel Installs, Channel Revenue and Channel Payers columns.
You can check your conversion names in your Google Ads account under Tools & Settings -> Measurement -> Conversions.
Please add all the relevant conversion action names to the Monday App Form board following this template with example conversion names in italic:
Please add all the relevant conversion action names to the Monday App Form board.
For each of the three metrics (Channel Installs/ Revenue/ Payers) please write the name of the conversion event to Android and Apple as shown in the example below:
If you have several conversions with identical conversion action names, please change the name of the conversion action you would like to map with at least 1 character.
For example: (iOS) first_open -> (iOS) first_open_1
If you do not use revenue or payers conversions, please mark the corresponding line in the Monday App Form as "not relevant".